mydoobe makes the doorbell smart in minutes

mydoobe - Change the world, not your doorbell

02/2024

Relevance

Imagine a world where your doorbell not only rings audibly but also sends you an instant notification on your smartphone, ensuring you never miss a beloved visitor – no matter if you are taking care of your hedge in the garden or are happen to be hearing impaired. Today's smart doorbell solutions are complicated to install and use. We set out to make things as they should be: simple. mydoobe is a device that "detects" the doorbell sound, and instantly notifies people on their smartphone when it rings. This feature is invaluable for those moments when you're immersed in music, tending to your garden, or if you happen to be hard of hearing. To set it up, the device is placed in a power socket, "learns" the doorbell's unique sound and then "listens" if the doorbell is rung to notify its user.

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User Journey

Design Strategy

Storytelling

Business Design

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Challenge

Get together with who you love

We set out to create a fusion of thoughtful design, advanced technology, and unparalleled simplicity. Therefore, we worked on mydoobe's strategy, branding, user experience, product design, and visual storytelling to create a 360° offering currently in use to confidently pitch for investments. Powered by artificial intelligence, mydoobe is a retrofit product that effortlessly brings your home into the era of smart living – No hammer or screwdriver needed. The existing doorbell can stay as historic, quirky and unique as it is. On top of that, the product maintains privacy by design with two separate chips for wifi and the microphone and by muting it with the push of a button.

Impact

Change the world not your doorbell

Powered by artificial intelligence, mydoobe is a retrofit product that effortlessly brings your home into the era of smart living – No hammer or screwdriver needed. The existing doorbell can stay as historic, quirky and unique as it is. On top of that, the product maintains privacy by hardware design with two separate chips for wifi and the microphone and by muting it with the push of a button. With mydoobe, every ring becomes a notification, and every moment is seamlessly connected. And the doorbell is just the beginning as mydoobe can hear many other sounds - love is in the air!

"We believe that innovation doesn't have to be intimidating; it can be fun, approachable, and user-friendly. mydoobe reflects this ethos with its whimsical yet functional design, making it accessible to everyone."

Stephan Thiemt, Principal Strategist

Implementation

Made to blend in, yet stand out

mydoobe's calm design is made to blend thoughtfully into the living environment yet stand out when communicating through its LED illumination. Its universal design approach enables everyone to sense the doorbell in their own way. Ease-of-use makes the core of the product experience: Plug it in and set it up via the app within minutes. The branding of mydoobe carries a playful charm, complementing the simplicity of its value proposition and playing with references to the world of music.

"What sets this collaboration apart is the holistic support we received. PHOENIX didn't just focus on design; they played a pivotal role in crafting our overall strategy, branding, and visual storytelling. This 360° offering has become the backbone of our investment pitch, showcasing mydoobe as a thoughtfully designed and market-ready product."

Jan Pleis, Co-Founder of mydoobe