Global warming, water and resource scarcity are enormous challenges for companies. For economic, ecological and social reasons, water must be used more consciously in the future. Where it can be usefully substituted, this will happen sooner or later. With the Green Vision, Hansgrohe separates hygiene and wellbeing and thus enables unlimited, waterless regeneration. By returning to water as a hygiene medium, the bathroom is transformed into a retreat for waterless regeneration.
The separation of mental wellbeing and water consumption is an elementary component in the transformation to a sustainable bathroom. 90% less water, 90% less energy and thus 90% fewer CO2 emissions in the bathroom are the result when an interdisciplinary team of designers and manufacturers exploring ideas. Without mutual trust, PHOENIX would not have been able to act as an impulse generator and pacemaker during the process, where the original goal of transforming the bathroom became the transformation of an entire company. Green Vision lays a foundation for all further sustainable projects of the company.
The project is divided into the two areas BASE, for body hygiene, and SPHERE for mental hygiene to ensure a minimum of water consumption with maximum wellbeing. This project is the prologue for a journey the company has embarked on, the knowledge is very valuable for all the steps to come. It becomes visible how the bathroom, our rituals and our behavior towards water change. It will stimulate discussions, it will provoke, it will entrain, it will raise questions - it is meant to be a sign. A sign that Hansgrohe is aware of its responsibility and will act accordingly. A sign, to Hansgrohe's customers, that they have a strong and adaptable partner at their side, even under changing circumstances. A sign to all of us that for life on earth, everyone should make a contribution. A sign that without adaptability we can only lose.